Buffalo Sabres General Manager Kevyn Adams announced today the appointment of Seth Appert as head coach of the Rochester Americans.
“Seth has a proven track record of developing talent at various levels and we are looking forward to him being the next head coach of the Rochester Americans,” Adams said. “His approach to coaching and leadership, both on and off the ice, is a natural fit with the philosophy Ralph Krueger and I have started to implement as we build the organization. Seth will be an asset to Rochester and to the Sabres organization, and I’m excited to see him succeed behind the bench with the Amerks.”
“It’s an honor to become head coach of the Rochester Americans and be part of the Buffalo Sabres organization,” Appert said. “I know the passion of both fan bases and I look forward to helping develop players for the Sabres while building on the winning culture in Rochester. I would like to thank Terry and Kim Pegula, Kevyn Adams and Ralph Krueger for this incredible opportunity and their belief in me.”
Set to become the 33rd head coach in the 64-year history of the franchise, Appert has a long history of developing players at all levels. He has spent the last three years alternating the head coaching duties between the Under-18 and Under-17 teams at USA Hockey’s National Team Development Program (NTDP).
WATCH: SETH APPERT INTRODUCTORY PRESS CONFERENCE
During his first season with the NTDP in 2017-18, Appert guided the Under-18 Team to a gold medal at the Five Nations Tournament. The team also finished the season with an Eastern Conference-best 41-18-0-1 record, the team’s best finish since joining the United States Hockey League.
WATCH: KEVYN ADAMS NAMES SETH APPERT AMERKS HEAD COACH
In 2018, Appert led the U.S. Under-18 Men’s National Team to a silver medal at the IIHF Under-18 World Junior Championship and gold at the same tournament the year before as an assistant coach in 2017. His international resume also includes back-to-back years as an assistant coach with the U.S. National Team, winning a bronze medal at the Men’s World Championship in 2018. He also served two stints as head coach (2008, 2011) and one as assistant coach (2007) of the U.S. National Under-18 Select Team that competed in the Ivan Hlinka Memorial Tournament.
Prior to joining USA Hockey, the Cottage Grove, Minn., native spent 20 years in the NCAA Division I coaching ranks, including 11 seasons as head coach of the men’s program at Rensselaer Polytechnic Institute (RPI). Appert guided the team to an appearance in the 2011 NCAA Tournament following a 20-win season before leading RPI to its best finish in more than two decades just two years later with a second-place finish in the ECAC standings.
Appert, who formerly served as president of the American Hockey Coaches Association, also spent nine seasons as an assistant coach at the University of Denver, where he helped the Pioneers to a pair of NCAA National Championships as well as three WCHA playoff championships and two WCHA regular-season titles.
Appert received his degree in 1996 from Ferris State University, where he was a four-year letter winner as a goaltender.