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The Rochester Americans have renewed their partnership with the Seneca Park Zoo Society to host “Defend the Ice Month”, which begins on Friday, Feb. 7 with the team’s home game against the Syracuse Crunch and runs through the end of the month. The month-long campaign will focus on efforts to help raise awareness for polar bear and sea ice conservation primarily in the Arctic region.


“Just like the Amerks depend on ice, polar bears depend on sea ice to survive,” commented Seneca Park Zoo Society President and CEO Pamela Reed Sanchez. “With no ice, there’s no hockey. And if we continue to experience loss of sea ice in the Arctic, we will also lose polar bears. We are thrilled to team up once again to bring this message to hockey fans in Rochester and share how people can make a difference.”

“The Amerks organization is excited to again team up with Seneca Park Zoo Society on this very worthwhile initiative,” said Amerks Vice President of Business Operations Rob Minter. “We had a lot of success with this event in the past and I truly hope our efforts and that of the community’s during these next few weeks continue to bring significant awareness and support to these organizations who are working tirelessly to ensure the continuation of the polar bear species. This is just another tremendous opportunity for all of us to do our part.”


The Amerks will partake in several initiatives throughout Defend the Ice Month, presented by Seneca Park Zoo, including offering a variety of ticket programs to encourage involvement. Amerks fans can show a game ticket for $2 off Zoo admission throughout the month. Fans will also be able to make a donation to Polar Bears International, the leading organization dedicated solely to wild polar bears conservation, or the Seneca Park Zoo Society when they purchase tickets or merchandise at The Blue Cross Arena to any home game over the four-week span.

Additionally, all Zoo members and employees can take advantage of a special ticket offer for any Amerks home game throughout the month, including 35% off for any Wednesday game and 25% off for Friday and Saturday games by visiting The Amerks will donate $3 from every ticket purchased via the online offer back to Seneca Park Zoo Society and Polar Bears International.

The ZooMobile will be on-site for select games throughout the month. Since 1986, The ZooMobile has provided fun and exciting educational services year-round at public events, offering new and interactive programming for all ages. Additionally, Amerks players will be at the Zoo giving autographs from 11:00 a.m. to 1:00 p.m. on Sunday, March 1 as part of Polar Bear Awareness Weekend.


Highlighting the month’s festivities is “Defend the Ice Night”, presented by Seneca Park Zoo, on Friday, Feb. 28 when the Amerks host the Laval Rocket at 7:05 p.m. at The Blue Cross Arena.

The Amerks will wear special polar bear-themed jerseys along with matching socks in support of polar bear awareness. Fans will have the opportunity to purchase the jerseys through an online auction on DASH that will begin at 10:00 a.m. on Monday, Feb. 17 and run through 3:00 p.m. on Thursday, Feb. 27. Auction details will be announced a later date.

Winners will then be contacted for the chance to receive the jerseys “off the players back” immediately following Friday’s game against Laval. Proceeds from the jersey auction will be donated to Seneca Park Zoo Society and Polar Bears International.

Individual game tickets for the 2019-20 season start at just $16. Amerks 2019-20 Season Ticket Memberships, which start as low as just $14 per game, are on-sale now. For more information, visit or call 1-855-GO-AMERKS.

About Seneca Park Zoo
Internationally, and in our own backyard, Seneca Park Zoo plays a key role in species survival. Chartered as an educational institution in 1957 by New York State, the Seneca Park Zoo Society plays an integral role in supporting Monroe County, the owners and operators of the Zoo. Together, we are working to bring animals back from the brink of extinction. Seneca Park Zoo has partnered with Polar Bears International for the past decade, raising nearly $20,000 to support their efforts in the past two years alone.

About Polar Bears International
Polar Bears International is the only organization dedicated solely to wild polar bears. We know polar bears--their habits, their ecology, their threats--and are recognized leaders in their conservation. We envision the long-term survival of polar bears and the unique part of the world they call home. We see this iconic species roaming the sea ice for generations to come. Our mission is to conserve polar bears and the sea ice they depend on. Through media, science, and advocacy, we work to inspire people to care about the Arctic, the threats to its future, and the connection between this remote region and our global climate.